Education

Diamonds come in different colors, cuts, shapes, and levels of clarity and carat weight. We’ve compiled guides on each attribute to help you shop for a diamond. Our Certification Guide describes the ins and outs of a Diamond Grading Report, while our Advanced Features Guide covers depth percentage, symmetry, fluorescence, and more. Choose from 10 different shapes and nearly a dozen classic cuts, but, before then, let us help build your knowledge.

Precious metals help define a ring or any type of custom diamond jewelry. These include white gold, yellow gold, and rose gold, as well as platinum and palladium. A nearly limitless range of custom design possibilities is possible with these options and the multitude of gemstones we work with. Our guides provide a look into gold purity and shades, the durability and luster of platinum, and the allure and lightweight characteristics of palladium.

Our business model is focused on educating the customer, selling the highest quality products, and avoiding the stress associated with buying a ring. We work to understand your wants and needs and guide you in making a decision. You can even thoroughly examine diamonds under magnification and with our gemological instruments. Each ring is covered by lifetime maintenance that includes regular cleaning and polishing.

Employing fine craftsmanship and technology, including the latest design/milling software, we help you express your personal taste and enjoy brilliant custom jewelry. Our process lets us provide custom jewelry design online while you pay for just materials and labor. Submit your design and receive a no-obligation quote, and we’ll create a wax carving or 3D model, and then cast your jewelry upon approval. Click here for more about our unique process.

The four Cs are important in the diamond business. They include color diamonds graded on the intensity and rarity of their color; clarity, which ranges from transparent to diamonds with impurities or inclusions; and cut, which greatly impacts stone quality. Carat count, or weight of a diamond, defines the size and price of a stone. In this section, an infographic explains each trait in detail so you learn how to select the perfect diamond.

Your jewelry has personal meaning and a rich history. Follow our tips for cleaning different gems and materials. Occasional professional maintenance is essential; a specialist can fix any loose or damaged parts and repair clasps and closures. Want to store your valuable jewelry without scratches, tarnishes, sun damage, or exposure to extreme temperatures? Our tips and tricks will guide you in protecting personal treasures for many years.